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Google Adwords Packages

98err - A Small Business Owners BFF / Google Adwords Packages

Management Services

All of our Google AdWords Management services will include:

  • Ad Design
  • Ad Copywriting
  • Dedicated Strategist
  • Daily Management
  • Daily Ad Optimization
  • Bid Management
  • Keyword Optimization
  • Negative Keyword Management
  • Search Term Optimization
  • Click Budget Management
  • Monthly Reports

Google AdWords Plans

Get found where your clients are searching daily. Each plan comes with a risk-free 7 day trial. Choose yours below:

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  • Ad Budget
  • Campaigns
  • Ad Groups
  • Keywords
  • Keyword Reseach
  • Daily Bid Monitoring
  • Reports

Start Up

$98 / monthly
  • 0 – $500
  • 1
  • 1
  • <5

Small Business

$198 / monthly
  • $500 – $1500
  • 2
  • 3
  • 10

Enterprise

$298 / monthly
  • $1,500 – $5000
  • 5+
  • 6
  • 20

Need some help selecting a service?

Frequently Asked Questions

Is it expensive to advertise on Google?

It can be expensive to advertise on Google. This is because they have a pay-per-click model, which means you pay each time someone clicks on your ads. However, this traffic is often high quality. The people you are advertising to are in search of your products or services, which is often worth the price.

We recommend our clients to consider the average lifetime value of a customer for their business. Once you understand this, identify the maximum you are willing to spend to acquire one customer. With an experienced paid search manager, we believe we can help you acquire customers at a profitable rate over time.

What kind of results should I expect?

The key performance indicators we look at are website traffic and conversions. We will evaluate how much traffic your website is receiving, and how many people actually converted into the desired result.

The amount of traffic each month will vary. It depends on 1) how effective we make your campaign and 2) your advertising budget. The more fuel we have in the tank, the more results we can generate for you.

How many conversions will I receive?

The amount of conversions will also vary. We will be able to track the amount of conversions from our ads. This will allow us to use performance data of our ad campaigns to make gradual improvements. In consideration of this, we believe your conversion rate will increase over time.

However, it is important to note that there are external factors that impact conversions that we do not control. This includes the price, product quality, website destination, and market you are competing in.

How will the ads fit my business?

In the questionnaire, we learn more about your ad preferences. In the strategy we develop for you, it will specify the advertising approach that we will use for your business. If you approve this approach, we will start developing the ads in an ad calendar. You will have an opportunity to review all advertisements in advance before it is published.

Are there any hidden fees or set up fees?

No. All pricing is up front. What you see is what you pay.

We only have a set-up fee for our web services to help pay for the URL and website hosting.  

 

Whats the catch?

LOL. There is no catch. We use software and technology to streamline a process that used to take our teams a few days to complete therefore cutting down on costs that we can then pass on to our clients.

Who will be working on my account?

You will be assigned a team of AdWords experts. This team is trained in pay-per-click marketing and is likely to have experience working with clients similar to your industry. Your team will always be able to answer any and all of your questions regarding your campaign.

In addition, each team member reports to a Director, who reviews all deliverables before it is sent to you. This is to ensure that you receive quality work and to resolve tough situations.

How will you know who to market to?

We will learn your business by sending you a questionnaire. Upon completion, we will schedule a kickoff call with you to discuss the questionnaire and any additional questions may have about your business. After the kickoff call, we will do more research and develop a strategy that is specific to your business.

Do I need to provide content?

No, you do not have to provide us with content. However, if you have content, we are happy to use it.

Your paid search manager can develop unique advertisements that fits your brand. We have access to stock photography, simple design software, as well as relevant news sources. We can use this to develop advertisements to engage your audience.

Will you monitor my ads daily?

Absolutely, your social media manager will be monitoring your advertising campaigns daily. If ads are not performing well, we will pause them and tweak your campaign.

In addition, your social media manager will be optimizing your campaign as time progress. In most situations, we are running A/B split tests in your ad campaign. This is the process of testing multiple variations of your ads, and the audiences for the ads. By testing different combinations of ads, we are more likely to identify areas of efficiency.

How long is the contract?

We do not have long term contracts. All of our services are month to month.

You have the option to cancel at any time with a 30 day written or digital notice. After 30 days, we will cancel all services and return any information we have back to you. 

How long does it take to get started?

If you are ready to get started, sign up. Once you sign up you will be emailed a questionnaire. Once we receive your questionnaire our team will schedule an on-boarding call within 48 hours and we’re off!

This sounds too good to be true.

Want to get the full rundown from a seasoned 98err? We would love to explain. Set up a time to talk below.